Social Media Marketing
Social media marketing is a tool for building relationships using collaborative media.
In other words, networks like Twitter, Facebook, YouTube and and Flickr give you access to millions of people in real time.
The difference between social media and traditional marketing is the way content is created and distributed. People are creating content themselves to share with friends and companies, instead of the other way around.
Email me directly with your questions and to speak about your individual needs.
Connect With Customers And Fans On Their Turf
One of the mistakes people make when approaching social media is thinking they can bend it to their will. Let’s be clear that we’re not talking about traditional advertising. In order to make a positive impact on social networks you must have two things:
- An efficiently designed network, complete with tracking architecture
- Genuine conversation and compelling reasons to listen
The greatest thing about social media marketing is its democratic nature.
Small and medium sized businesses — not to mention motivated individuals — can compete with enterprise firms on an even playing field. You might even say larger firms are at a disadvantage because they are usually less nimble when it comes to communicating.
Choose Your Niche
When we work together to grow your audience, it’s critical to focus on a specific niche.
There’s no point in trying to reach a community of people who are intensely dedicated to non-profit work if you’re primary directive is to meet cheese enthusiasts. When you stop trying to be everything to everybody you’ll discover how many people share your passion. Finding passionate people is a terrific way to market products and services.
Let me make one thing clear however — You have to be real. You must be respectful of your audience and share in the two way conversation necessary to keep a social media profile healthy.
We can talk about your campaigns today — just email me or visit my Services page.
