Search Engine Optimization
Search engine optimization describes the process of maximizing the amount of traffic your website receives from the search engines.
Web visits that the engines deliver as a result of your SEO efforts are called organic search results. This is the major difference between SEO and search engine marketing (SEM).
In other words, SEO aims to boost your website atop the results people see when they perform a search on engines like Google. SEM is different because it usually involves paying for all of the traffic you receive using advertising on programs like Google AdWords.
So what does this mean for your business?
If you have a specific question, or already realize search engine optimization is right for you, send me an email directly with details about your needs.
Here are some of the benefits you can expect from working with me on an SEO strategy:
- Identification of your primary and secondary website goals
- Complete website review to expose weak/strong content
- Google Analytics account setup and/or streamlining
- Google Analytics goal tracking
- Content creation
Search Engine Optimization Is Not An Island
SEO involves a lot more than just link building, keywords and web architecture. A complete optimization should focus on all of the ways you can grow inbound traffic. That means capturing interest where your potential new customers and fans browse.
Aside from an affordable business website, you need an effective social media marketing campaign and a way to manage your online reputation.
Our overall goal is to appeal to new visitors in ways that are most relevant to them. For example, establishing a YouTube video channel that shows people how to use your product or service is a good SEO move.
When people understand the value of what you provide you can begin to draw more inbound leads — and that’s more effective than a traditional advertising campaign any day.
