Social Media Commando

June 30, 2009

This site has moved to SocialMediaCommando.com.
Please update your bookmarks and check out the snazzy new design created by Lara Dickson.
I bought the domain name SocialMediaCommando.com and began work on the new site because I want one well organized location to share ideas, start conversations, and offer more resources.
JoeMescher.com will automatically redirect to the new site [...]

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Sticky Social Media

June 25, 2009

How do you define your Online brand?
Let’s back up a second. Why is it important to even have an Online brand?
Personal branding on the Internet has grown by leaps and bounds in the past few years.
Anyone with a web connection can sign up for free blogs, free Facebook profile with custom URL, free Twitter [...]

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Social Media Revolution

June 23, 2009

How are you using Social Media to change your community for the better?
If you’re tired of sitting on the sidelines, this post is for you.
Let’s talk about the tools you can use to start, promote, and execute your own worthy cause.
First, you need to have a goal.
Do you want to help unemployed people in your [...]

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Twitter and the Zombie Followers – Proceed with Caution

June 22, 2009

I have a deep, dark secret I want to share with you.
Let me just put it out in the open, because that’s the only way I’ll feel better:
I have been guilty of trying to grow my number of Twitter followers by signing up for a ‘Get More Followers’ site.
It was only once, oh God how [...]

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Social Media for the Common Good

June 18, 2009

Social media is often seen as a narcissistic pastime used solely for boosting one’s ego.
That’s not all that social media is being used for, however.
Burlington, Vermont is using social networking sites like YouTube to promote the Vermont Video Resume Project. The goal is to create a free Web video resume [...]

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Live on the Browser – Internet Radio with Jonathan Butler

June 17, 2009

Just a quick note…
I will appearing Live with Jonathan Butler – Online Manager for Vermont Public Radio – tonight, Wednesday, June 17th from 6:15pm – 7pm.
Listen Live Here or Tune in Locally to 105.9 FM.
7Days reporter Shay Totten will be there as well to share his views on the Iran Election.
Listen for a Big Announcement [...]

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When Vanity is a GOOD Thing…

June 12, 2009

Vanity sucks.
Except when it totally rocks.
Facebook Vanity URL’s qualify as a rocking, badass exception to the lesson your Mom taught you:
Be humble and don’t draw attention to yourself.
The reason it’s cool to be vain – with respect to Facebook – is because the social networking kingpin is helping you build your brand in [...]

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3 Words That Will Define Your Brand

June 9, 2009

Branding shouldn’t be complicated.
In fact, your image should be clearly defined.
Take a look at the image of Abraham Lincoln to the right.
What springs to mind?
Civil War President who freed the slaves, right?
Here’s what Lincoln had to say about getting what you want:
You can have anything you want if you want it badly enough.
You can [...]

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1 Reason You Shouldn’t Brand Yourself a Social Media Expert

June 8, 2009

Dan Schawbel wrote a terrific article called 6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert. I recommend you read it.
Want to know the 1 reason people make a terrible mistake calling themselves ‘Social Media Experts’?:
Because it’s Phony.
Think about it.
People with expertise in the field of social media do not dare call [...]

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Twitter is a Small Town

June 5, 2009

Twitter isn’t that big.
Don’t believe me?
It’s true.
Here’s a fun story about a web designer, an iPhone, and a good-hearted waitress named Kaylan:
Burlington, Vermont is full of Twitterati.
For a town of 40,000, there’s got to be more Tweeps per capita than just about anywhere.
I speak with friends from the #BTV and attend TweetUps, but I’ve never [...]

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