Social Media is NOT a Pyramid Scheme

September 25, 2009

I’m going to use this post to congratulate the people who use social media thoughtfully and to call out the posers. There’s a certain type of person who thinks the social Web is their playground for spamming and using people — and that gives the rest of us a bad name. Social Media Rules of [...]

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College Student Guide to Branding

September 8, 2009

How important is it for you, your kids, or friends to land a good paying job upon graduation from college? Would you like to know a secret to gaining a competitive advantage over 99.9% of your peers when it comes to finding that job? The secret is personal branding, and most college students don’t have [...]

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Social Media Strategy and Tactics

September 2, 2009

Social media is getting out of control. Businesses and individuals often think ‘social media’ means the same thing as spamming people with self-centered messages. I’ve got news for you: social media is a communication and distribution tool, like a telephone or a letter. Think of the social Web like a public swimming pool. It’s something [...]

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Social Media Commando

June 30, 2009

UPDATE: Social Media Commando remains my blog for social media guerrilla strategy, but this website is still active and represents my ‘home base’ for website creation and search marketing services. Whether you contact me via this site or Social Media Commando, you will be working with me — Joe Mescher. Also, I have since redesigned [...]

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Sticky Social Media

June 25, 2009

How do you define your Online brand? Let’s back up a second. Why is it important to even have an Online brand? Personal branding on the Internet has grown by leaps and bounds in the past few years. Anyone with a web connection can sign up for free blogs, free Facebook profile with custom URL, [...]

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Social Media Revolution

June 23, 2009

How are you using Social Media to change your community for the better? If you’re tired of sitting on the sidelines, this post is for you. Let’s talk about the tools you can use to start, promote, and execute your own worthy cause. First, you need to have a goal. Do you want to help [...]

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Twitter and the Zombie Followers – Proceed with Caution

June 22, 2009

I have a deep, dark secret I want to share with you. Let me just put it out in the open, because that’s the only way I’ll feel better: I have been guilty of trying to grow my number of Twitter followers by signing up for a ‘Get More Followers’ site. It was only once, [...]

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Social Media for the Common Good

June 18, 2009

UPDATE: Project has reached its conclusion and the website is no longer active, although the YouTube channel remains. Social media is often seen as a narcissistic pastime used solely for boosting one’s ego. That’s not all that social media is being used for, however. Burlington, Vermont is using social networking sites like YouTube to promote [...]

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Live on the Browser – Internet Radio with Jonathan Butler

June 17, 2009

Just a quick note… I will appearing Live with Jonathan Butler – Online Manager for Vermont Public Radio – tonight, Wednesday, June 17th from 6:15pm – 7pm. Listen Live Here or Tune in Locally to 105.9 FM. 7Days reporter Shay Totten will be there as well to share his views on the Iran Election. Listen [...]

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When Vanity is a GOOD Thing…

June 12, 2009

Vanity sucks. Except when it totally rocks. Facebook Vanity URL‘s qualify as a rocking, badass exception to the lesson your Mom taught you: Be humble and don’t draw attention to yourself. The reason it’s cool to be vain – with respect to Facebook – is because the social networking kingpin is helping you build your [...]

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