Speaking
Joe Mescher teaches businesses, organizations and individuals how to build effective communication strategies using social media and search marketing.
Joe is an enthusiastic presenter who encourages audience participation in his speeches. You won’t see him standing behind a podium lecturing, that’s just not his style. You can also rest assured that every speaking engagement is uniquely tailored to the organization Joe is presenting to.
Please email Joe directly to ask for his speaking fee, and visit his contact page for more information.
Are you a beginner when it comes to social media and search marketing? Intermediate? Advanced?
Not to worry. Even if the audience needs clarification during the speech, Joe will adjust on the fly to make sure everyone comprehends the content of the presentation. In other words, whether you require a 30,000 foot overview or want to learn the fine details, you’ll get just what you’re looking for by inviting Joe to speak.
Speaking Topics
Well, let’s just say Joe can speak about whatever you like, however he has some prepared topics you can choose from too. Each topic can be tweaked for your specific goals.
- Allocating Marketing Spend and Human Capital For Your Social Media Campaign — What are the real costs associated with social media advertising, along with the time you need to dedicate to managing your profiles and starting conversations? This topic covers intelligent ways to allocate your resources, from advertising to more organic ways of generating buzz. We will talk about the specific software tools you need and how to successfully manage multiple profiles. If you have a set of goals ready to go, we can focus on how to achieve them.
- Trust Marketing Amid Rising Distractions — How many cable channels do you have in your home? Multiply that number by 1,000 and that’s roughly the number of distractions competing for the attention of your prospective customers and fans. You understand the hype surrounding social media, now learn how to grasp the human-centric touches that make business profiles more real. Once you establish yourself as a trusted source of information, your participation in the online universe becomes exponentially more rewarding.
- Implementing a Clear and Fair Social Media Policy — What are your employees allowed to do when it comes to participating on the social web? Will you encourage blogging and online video creation…or not? This topic will educate you about the listening tools you need and create a clear understanding of how employee time is directed towards lead generation.
- Kicking Off a Social Media Campaign — Everyone knows that social media is an important part of your business plan, but no one tells you what to do after you’ve signed up for Twitter and Facebook. Let’s discuss your specific business goals and how we can tie them to growing profitable relationships on the web. The focus of this presentation is on building a sensible business solution, not talking about how “cool” we all think Twitter is.
- Social Media Lead Generation — Get educated about the numerous ways you can grow inbound leads using social tools like Facebook apps, content marketing, video communities, and more traditional strategies like email marketing. Learn what is reasonable to expect and how to successfully manage your campaigns.
- Plus Much, Much More… We haven’t covered every single topic on this one page, so feel free to share your ideas and goals about the needs of your organization. There is no limit to what we can discuss.
For more information please email Joe directly
Testimonials
Joe’s work is awesome! He is entertaining, engaging, and informative, without all the pretense you’ll often find from so-called “Social Media Experts”. Joe offers a no-nonsense approach. He takes the time to listen to what you’re trying to accomplish, before turning you loose into the chaotic (and for some of us, intimidating) world of tweets, posts, and bloggery. I highly recommend him!
-Pat Dodge, Burlington Free Press
Joe is energetic, passionate and knowledgeable in a wide variety of digital marketing tools and techniques. He is a self-starter who has quickly excelled at his work. He is always available to help in my classroom and has spoken to my students on numerous occasions. At the same time, he is one of my “go-to” professionals to make sure I am on the right track and staying as current as I can.
-Dr. Elaine Young, Assistant Dean, Division of Business at Champlain College
Joe is a true Social Media expert. While social media can be an intangible concept, Joe has a way to explain and carry out social media strategies that truly make a difference in a company’s social presence. Joe does a great job of bringing all the tools of the trade in one package and identifies the best way to integrate them all in a way that maximizes return on investment. I highly recommend Joe to steer free anyone lost in the sea of social media buzzwords and vague strategies; Joe will take you behind the proven tactics to get solid and consistent results.
-Victor Castro, VP of Product Development & Research, Commerce Generation
Joe Mescher continually impresses me with his ability to teach people about the importance of social media and web marketing. Joe is able to cut through the “computer nerd” talk and put his lesson’s in terms that the everyday business person can understand. I’ve implemented a few of Joe’s many great ideas, and have seen success. I appreciate that Joe is providing a constant and consistent stream of valuable info…his blog posts, emails, and twitter updates are something I look forward to reading on a daily basis. I recommend you subscribe to Joe’s blog, twitter, etc.
-Mike Hughes, Partner, Coleman, Dugan & Hughes
Joe Mescher is the hardest working man on the internet. His daily twitter updates keep me informed on all that I need to be aware of, and his professionalism in working with his clients assures that you are taken care of in quality fashion. If you need anything done in the new era of social media networking, Joe Mescher is the man to contact.
-Don Patten, Past President, MSU Alumni Club of West Michigan
Joe aka “Social Media Commando” is the go-to SEO/SEM professional for web presence and traffic building. He’s been a gold mine of information for me in my own efforts (and consequently my clients’) with valuable tips and tricks for Social Media marketing, search engine optimization, and overall how-to’s for increasing brand awareness online. I’m thrilled to have Joe at my fingertips for all things internet marketing.
-Lara Dickson, Freelance Web & Graphic Designer, Deep Dish Creative
