What’s your game plan for hiring a social media or online marketing consultant?
Before you commit the ultimate sin of paying someone who can’t live up to your expectations, ask yourself the following questions:
- What do I hope to achieve from my social media strategy?
- How will I quantify a successful campaign (site visits/conversions/sales)?
- How long am I willing to invest in an outside consultant, and what is my transition strategy from outside to in-house?
No matter who you hire, get it done right the first time. You don’t want hurt feelings on either side, and it’s a shame when a poorly executed plan ruins a tremendous opportunity to start new conversations.
When you’re ready to get serious about your social strategy, check out the following video conversation I broadcasted on my UStream Web TV Channel:
