Think of the role newspapers used to own in the media space. They stoked the awareness that drove social change and interest in new products.
Social Media is the global, always on, indexed, and searchable conversation that educates digital natives and immigrants about everything we seek to learn more about, and that which we do not yet know.
Following is a comScore report, ‘The Influenced: Social Media, Search and the Interplay of Consideration and Consumption.’
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Social Media drives search intent.
