Paying Cash for Fast Food…and Allergy Medicine

Data suppliers know more about you than your spouse does. This is mostly because the information gathered from online forms and offline purchases isn’t cast in a favorable light or crafted to achieve a specific aim. It’s just a dispassionate record that’s collected about an event. A single record, or ‘data point’, regarding an individual isn’t particularly valuable. But when …

Joe MescherPaying Cash for Fast Food…and Allergy Medicine

When Does The Company Own Your Texts, Tweets, and Posts?

Everyone knows that accessing your personal email at work means your employer can read your messages. Well, that’s not really true, in fact many employees are still unaware that accessing Gmail via the company hardware and network allows their superiors to monitor conversations. So how many people do you think understand that the same rules may apply to personal texts, …

Joe MescherWhen Does The Company Own Your Texts, Tweets, and Posts?

Why Every Marketer Should Study Responsive Content in 2013

23% of adults swear at their phones when a site they visit doesn’t work. However… 96% of people with smartphones report visiting a site that was obviously not not built for the mobile web. (Source: Google, ‘What Users Want Most From Mobile Sites Today’) The Best Websites Create Reader-Specific Experiences Hi, my name is Joe, and I’m a tech news …

Joe MescherWhy Every Marketer Should Study Responsive Content in 2013